A couple of years ago I remember reading an article online about how Post Cereal was going to eventually change the formula’s in their cereals to reduce sugars and bolster whole grains. In a move somewhat similar to what General Mills has already done with the “Big G” line, it now appears as though Post has embarked upon their own epic cereal gambit and done just that.
Say hello to “Good Morenings.” Or jusy say “Good Morning”
I still can’t find any mention of it online, and I’ve yet to see any of these cereals outside of the one Walmart Supercenter I found them at (including, I should add, the largest Wegman’s in the United States) but Post’s new Good Mornings cereals do exist. Cartoonless and mascotless as they are, the new flavors are Berry Loops, Cocoa Cinnamon Crunch, Waffle Crunch, Frosted Flakes, Strawberry and Crème, and Vanilla O’s.
From what I can gather, Berry Loops is essentially Froot Loops, while Waffle Crunch is a rebranding of Waffle Crisp with slightly less sugar. Frosted Flakes is, well, self-explanatory, but the others flavors are intriguing. I bought Cocoa Cinnamon Crunch because it’s ingredients made it sound like a combination of Cinnamon Toast Crunch, Waffle Crisp, and Cocoa Puffs (all in my top 10) while Vanilla O’s and Strawberry and Crème have a more sophisticated, “organic” sounding flavor profile.
There seem to be a couple of really interesting marketing concepts being used here. At 2.98 per 22 oz. box, there’s definitely an appeal to economic sense, and it’s reflected in the overt “Mega” pack claim of packing enough cereal for 22 bowls (even though a bowl is what, usually two or three actual servings?) Likewise, the ditching of a mascot and use of the whole “No High Fructose Corn Syrup” spiel on the front of the box is definitely an appeal to consumers who want to buy something nutritiouse, but maybe not ready to jump into the nutrition zealot camp. My take? The cereal will still probably be criticized for having too much sugar and blah blah blah, if only because people who deny themselves the nostalgic and yummy experience of eating something that’s more or less a “C-” on the health spectrum need something to complain about.
Ok, my own counter spiel complete, I’m interested to hear what others think about these new cereals. Any one else see them yet? Which one looks most intriguing to you?
The cocoa cinnamon crunch is by far the most interesting in my opinion. Now it’s time to go on a search for this cereal.
I agree, I mean, it looks like a bastard child of the world’s greatest cereals. Part of me is scared to try it though because it can’t possibly be as good as it sounds.
That cocoa one sounds like it might be worth a bowlful… I would also give the strawberry one a shot, for sure.
The waffle crunch hands down!!!
Hmmm a Waffle Crisp impostor!
But wait, it’s made by Post, the original magical make of Waffle Crisp. So how is it??
And Gambit… like from X-men?
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I’m interested to see how the labels compare. Not crazy about the design.
any particular reason?
without nitpicking details of the box, I just don’t find the design that appealing. Very generic looking – almost like bargain bin (below malt-o-meal) cereal
I am eating some Berry Loops right now. Got them at Walmart. The first bite was gross enough for me to google it to see if anyone else thinks they’re gross. Since I already poured the milk and am pretty damned poor, I figured I’d better finish them anyway. It kind of has a cherry medicine taste. The trick is to keep eating them quickly. I stopped to correct a mistake here and tasted them strongly when I started eating them again. Anyone remember that disgusting cherry taste at the dentist? Well, just make it crunchy and you have Berry Loops! The chocolate ones weren’t as bad. (PS Stopped eating the cereal and just drank the milk…)
Like Cherry cough syrup? Damn that’s disgusting. Thanks for the info!
I tried the Berry Loops and liked them. I definitely didn’t get a cherry medicine-y taste from them. And I hate that cherry medicine taste too. Berry Loops remind me of the Smurfberry cereal from back in the day. Man the smell when you first open the box is like a whiff of berry heaven. It does have a strong aftertaste of artificial coloring, as you would expect, but overall they’re delicious. Maybe I’m partial to Berry Loops because fruit like blueberries, raspberries, etc. are my favorites anyway. Also bought a box of the Waffle Crunch but haven’t opened that one yet.
My son and I saw the various flavors at the store, and thought the packaging made them look appealing. I purchased the berry loops, and we both tried it. It is the most horrible tasting cereal either of us have had. Before I could even make a comment, my son noted that it smelled “artificial”, which I had noticed too. It smells absolutely awful. The taste is awful as well. It takes very unnatural, and it’s truly hard to get through a bowl. The rest of the huge box is going in the garbage. I truly feel like I wasted my money. Never again.
Actually the intense smell from the berry loops is from the strawberry juice. Slightly sour like the flavor of real strawberries, as this cereal has less sugar than other fruit flavor cereals. It is not horrible, but not great either.
I will say the Strawberry and Creme is actually really good – they smell awesome when you open the box and they leave some yummy strawberry milk behind at the end of the bowl.
I am wondering though why you can’t find these on the Post website – odd.
They’re Waffle cereal is awesome! *love*
k here ya go. I am one of the many that makes the cereal from Post. I think the whole point of the packaging is to be simple but appealing. As for the Berry Loops not horrible but not perfect at all. Try mixing the vanilla and berry ones together, that is what my son did. Cin cocoa is amazing… also if you can find Churros in the store its the same just minus the cocoa. Amazing cereal. The flakes I don’t make..The one thing I can say is a big THANK YOU to all of you that have tried them . Post is a company on its own and as an employee at the one in Battle Creek Mi I am glad to see the feed back from real people. Not a test group.
why not bring back some of the Old time cereals of years past that people want so desparate to come back? The original ones without any changes to the recipe. Like a smurberry crunch from 1983, pink panther flakes to name a couple. I, along with others have wrote to Post about this and get the same response in that there is no longer a market for them. That is BS, because if they would just try and bring them back for a couple months to get a sense on if they should keep them on full time, i would almost bet they would be surprised by the response to them. People in their 30s and 40s want stuff from their childhood back nowadays, and the cereal they ate and loved is one of those things. just my opinion. thanks.
Post has brought back cereals like Toasties and they were quickly taken off the market, same as when Kellogg’s and General Mills have tried. A few people think it’s cute/exciting, but not nearly enough. There’s a reason they went away in the first place.
Did you say Churros?! Oh, I wish I could find that one!!! We’ve tried the Coco Cinnamon Crunch and the Vanilla O’s and loved them both! I want to try all the flavors! When we do try the berry, I will take your suggestion to mix it with the vanilla after reading all the negative feedback.
I just polished off a bowl of the Strawberry and Creme. I enjoyed it! It’s like Corn Flakes with a dusting of sugary strawberry flavor. I did notice that the box touts No High Fructose Corn Syrup! . . . Then the ingredient list has Sugar and Corn Syrup as the 2nd and 3rd ingredients.
I bought a box of the Vanilla O’s. They remind me of Frosted Cheerios. Nice big O’s with a light vanilla flavor. I’ll be buying them again. : – )
Where can I find his cereal?
Wal to the Mart
my family and i tried the strawberry and creme and frosted flakes. i have 4 kids so it only lasted us through two 2 breakfasts. we LOVE LOVE LOVE the strawberry and creme! it is just like a strawberry milkshake! thats waht my kids said. and i happen to agree. we caught these on sale at walmart when they first came out so they were cheaper then. i went back to walmart to get them and they are now almost $4 a box! so i told the kids to enjoy it while they can cause they will NEVER taste it again after this! but gets a thumbs up from us!
Thanks for the info. Still 2.98 last time I saw them. Perhaps it has something to do with your state sales tax? I didn’t think Walmart had “sales”?
Just tried the waffle variety..delicious! Reminds me of a clone of waffle crisp cereal. Am planning on trying the strawberries and cream variety too. Love that each box has almost double the amount of servings of most other cereals and right now it is $2.98 at my local walmart and there is a 55 cent off coupon available. Love it!
Hmm, a clone, huh? This might warrent further investigation. How did you get a coupon?
Just had a bowl of the Berry Loops and was taken aback at first, but then I realized they taste very similar to Frankenberry cereal sans marshmallows. I like the Cocoa Cinnamon but my roommates both disliked it.
Glad Waffle Crisp (Crunch) is back on the market. Was one of my favorites growing up
I must admit that the berry loops version of this cereal makes me think of shaking up a package of kool-aid powder and then inhaling the cloud of powder that comes out. It seriously put me off. The taste was like taking the old cherry medicine flavor and making it crunchy as well. We will not be buying this product again.
TR and tuffy300 you got me rolling! I can definitely relate. I talked my 6 year old into trying the Cocoa Cinnamon Crunch (b/c price and size made it very economical) and thanks Theo… It’s like inhaling Nesquik powder! I didn’t know how to describe it until I read your comment. My daughter didn’t finish her bowl b/c “it tastes funny” and “it’s too sweet” with a frowney face. I seriously doubt I’ll try any of the others especially Berry Loops.
I agree…even my 5 year old thought it was too sweet…first time i EVER heard him say that.
I picked up the berry loops and the strawberry/cream cereals. What really sold them to me was the dimensions of the box. Lately cereal boxes have been getting thinner and thinner to the point where the box won’t even stand up on its own. For those tiny boxes to buy the same amount of cereal I have to buy 2 or 3 times as much packaging. So these boxes apply more of my money to the actual thing that I am trying to buy and create less waste. The price/weight was also very competitive to other cereals.
As for the cereal itself, upon trying it I thought “no way could this be healthy” because it was like clones of other sweet-cereal flavors and styles. I’m glad to read here that they are pushing the profile to the healthy side, but I hope they follow this packaging strategy for their other cereals that start out at a more healthy position. I’ll probably keep buying boxes of these to encourage the packaging.
The berry loop one did have a sort of strange smell/flavor but it’s not too bad. I will probably stick with the other flavor though.
Wow, tried two and now I have two mostly full boxes of crappy cereal. NOT a good value.
I’ve bought all of them and I can definitely say they are all truly very good! If you’re used to sugar packed cereals then you may, or may not, like them. My 5 year old LOVES them as do I!!! Our favorites are by far the Vanilla O’s and the Cocoa Cinnamon Crunch.
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I really don’t think the taste of the Berry Loops is that bad – but the smell is terrible. That’s what brought me to this site – googling to see if anyone else had the same complaint. They smell burnt. It’s just awful. But if you can manage to pinch your nose or not breath through the entire bowl, then the taste really isn’t that bad.
I’ve only eaten them twice so far. Once when I first bought them and then I couldn’t bring myself to eat another bowl for a couple of weeks. I doubt I’ll be purchasing them again.
On the other hand, I quite liked Strawberry and Creme. My mother didn’t though – she felt it was too bland. Maybe I’ll give Vanilla O’s a go next time I’m at Walmart.
wow, you must be desperate to eat this cheap sugared stuff. as for me, never again…not any of them. terrible.
I tried all of them so far, and I can say for me the order is Waffle > Cocoa Cinnomon > Strawberry and Creme > Frosted = Vanilla > Berry, though even though the Berry one has a strange strong smell, I actually like it (I guess because I am not too picky when it comes to cereals anyways).
Also if you are in Texas you can find these cereals at HEB usually (haven’t checked any other stores since I noticed this cereals appearance IN HEB)
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I just saw these in the store and tried the Berry crunch. It’s good. . . I honestly felt they were directly marketing to me. I’m in my early 30s and enjoy good-tasting cereal but also want value. I also liked that I could purchase a “Kid’s flavored” cereal while still feeling like an adult.
I noticed these at our local WalMart awhile back and decided to try them. I’ve actually tried all but the Strawberry/Cream, and here are my feedbacks on each:
— Chocolate/Cocoa – At first I tried these and expected a different taste. It seemed a little off for the taste I was expecting. I recently purchased another one though and this time it seems OK (I am in fact snacking on them at work as I write this). Nice sized pieces, too.
— Vanilla – This one had a more pleasant taste, and would be one I would consider purchasing again. If I recall right, the texture is not as coarse as the Chocolate/Cocoa pieces.
— Berry – This sounded good to try, but I was put off by the aftertaste. I probably won’t get this one again.
— Frosted (Flakes) – Enjoyed this. A nice substitute to the higher priced product by Kelloggs, and sometimes the store brands as well.
— Waffle Crisp – I really liked this that the next one I purchased was the same. It must be me, but besides the hint of maple in it, it had a bit of a taste like I was eating Capn Crunch (which is also good).
— Strawberry/Creme – Like I said, haven’t tried yet…but will consider.
When this came out there was a good amount of shelf space devoted to all six flavors. In my recent trip, not as much shelf space, and only three flavors were available. The price was still $2.98 but I wouldn’t be surprised if it went up soon. And yes, it’s hard to stick to the portion size that is defined as a serving, but that is with most products, and how we view things as a society, or how things are advertised to us (think Hamburgers from fast food chains that are glorified in advertisements compared to what they actually look like when you order them).
Overall a good set of products from Post, but based on the varying comments, not for everyone’s taste buds.
I just purchased and am currently eating the Cocoa Cinnamon Crunch. Personally, I am enjoying it immensely! The flavor is a perfect balance of the two flavors, I was concerned that it would be too sweet. I love the shape of the cereal pieces, my husband described them as looking like ‘mini churros’. They’re hearty without being too crunchy, (I hate it when cereal cuts up the roof of my mouth!). Overall I’m very pleased with the product and I will definitely try it again.
So I emailed post because I could not find the Vanilla ohs anywhere after the walmart in my town stopped selling them ! Post said they have discontinued them!!! I am so sad! They were my fav! They were big enough to eat for a dry snack and tasted 100 times better than frosted Cheerios ! I am so sad! Why do they always get rid of the good ones! Ive heard tons of bad reviews on the strawberry ohs and they are still making them?!!!
I bought vanilla o’s last week cause there was a coupon and they seemed colored free, my kids loved them!! (Well they r used to plain cheerios), I went this week for another box and I couldn’t find the vanilla flavor!!! So I bought cinnamon chocolate and these kids are going bananas! Literally. I like the price and the no extras for publicity like kellogs do. Will definitely be in my list of grocery shoppng. (I dnt eat cereal but I did tried them and were good) Where has vanilla ‘o flavor gone???
the cereal hasn’t been selling. my walmart guy told me it’s the slowest moving cereal.