The ice cream cookie sandwich might just be one of the greatest inventions ever conceived on this blue and green orb we call Earth. I mean, not only does it combine the sweet, moist, and buttery taste and texture of cookies, but it turns them into vehicles for consuming ice cream. I mean, is there anything more ideal for the dessert lover?
Well, actually there is. Add in the world’s most iconic bite-sized chocolate candy in a hard shell – M&M’s – and we’re talking about something highlighting everything right in the world of sweets.
When I first heard that I had won On Second Scoop’s Mars coupon contest, my thought was to buy a few packages of M&M Cookie Ice Cream Sandwiches. Dubba had good things to say to them in the past, and despite fairly frequent consumption of Rita’s Frozen Custard, it had been a while since I’ve really enjoyed a frozen novelty item. My plans were thrown for a slight twist, however, when I spotted the new M&M Peanut Butter Cookie Ice Cream Sandwiches in Walmart. And even though they’d have to survive a 40 minute car ride in a 95 degree day before reaching my own freezer, I knew they were worth taking a chance on.
The cookie element is everything you could want. They’re actually larger than I imagined, pack the obligatory moist and sweet punch you love in a peanut butter cookie, and even manage a robust peanut butter-cookie dough taste on the backend. They remind me a lot of those those classic, if not horrible for you, peanut butter cookies from Grandma’s, except better. Thanks, in large part, to the mini M&Ms. The shells remain crunchy, and there’s something about freezing that makes the chocolate especially good when embedded in the cookie dough. As you can see from the photos, the mini M&M’s don’t stay rock hard though, and begin slowly melting within the buttery cookie when exposed to my hands.
At first I was a little unsure about the ice cream. It’s not particularly rich, but it isn’t gritty or gummy either, and has a smooth quality about it which plays well with the super moist cookie dough. The peanut butter taste definitely comes on the backend and is raised with a solid bite from the cookie, but I can’t help but wonder if an additional element – perhaps a salted peanut butter and corn syrup swirl – would have provided the extra flavor and textural elements to push these over the top.
If you’re a peanut butter lover these are definitely worth a shot, and even if you’re mum on the salty-sweet combination played out in so many desserts, these sandwiches offer enough variety in terms of sweetness, texture, and chocolate crunch that I’d recommend them. That being said, Mars missed a chance to take these to another level. The addition of even a peanut butter-corn syrup “swirl” into the ice cream or the substituting of peanut butter M&M’s for regular M&M’s would have put these over the top, and made them the single most peanut buttery frozen dessert novelty on the market.
- Price: $4.59 (Walmart)
- Ranking: 8/10
- Chances I’d Buy Again: 85%