Congratulations breakfast lovers. You’ve just about made it to another January. Didn’t think you’d make it, did you? Oh c’mon, don’t tell me you were buying that Mayan bullshit! It’s OK if you did — I won’t hold it against you, just so long as you move on. Fortunately, there’s a lot to move on to, especially when it comes to the forthcoming launches of 2013′s new line of cereals. Here’s a rundown of what’s on tap (or, should I say, in the bowl)!
Kellogg’s is rolling out several new cereals for the new year, although all appear to be takes on current brands. Frosted Mini Wheats Crunch Brown Sugar doesn’t look too different from the current Mini Wheats varieties, but perhaps the addition of malted wheat flour will help take the crunch effect to another level. Also on tap for Kellogg’s appears to be a new variation of the always seasonal (in January, that is) Special K line. Chocolatey Strawberry promises something “wholesome” for those “craving something sweet without some of the guilt.” Because really, nothing says “hola, skinny jeans” like partially hydrogenated palm kernal oil and freeze-dried strawberries. Finally, look out for a new variation on Apple Jacks. It’s not on the Kellogg’s website yet, but a Cinnamon Jacks version is coming. I spotted on at Walmart the day after Christmas.
General Mills isn’t far behind Kellogg’s when it comes to developing new cereals. Fiber One fans looking to rev up that yearly diet after Christmas might find inspiration in a new Chocolate version of Fiber One 80 Calories. It might just be the first occasion in the history of the world in which chocolate is flavored with “pea fiber.” Mmmmm. Meanwhile, the ever popular Cheerios line, including one of the nation’s top-selling cereals in Honey Nut Cheerios, will also expand with a new variety called Honey Nut Cheerios Medley Crunch.
Post, meanwhile, is going to go Greek on us. No, not in terms of developing a new business campaign behind laziness and financial ruin, but rather my introducing the new Honey Bunches of Oats Greek Honey Crunch cereal. It combines “2 unique granolas made with real Greek yogurt, crispy flakes, and a touch of honey. A 58 gram serving has 230 calories, 4 grams of fiber, 13 grams of sugar, and 5 grams of protein.
I’m sure there are more to come, and as new products hit stores, I’ll look to snatch some photos and gather some intel. And of course, I’m sure I’ll eventually be working my way through some of these new cereals. That is, if my house ever runs out of our seemingly endless supply of Christmas leftovers. It’ll happen eventually, I’m sure. As hard as I am trying to disprove it, Man cannot live Pizelles and smoked salmon alone. In the meantime, if you’ve tried any of these new cereals, throw us a line! How was it? Anything stand out as a must buy for the New Year?