Happy New Year! It’s 2013, and a new batch of food trends is upon us. We’ve seen cupcakes come and go, fried chicken and waffles run its course, and Greek Yogurt everything peak in 2012.
Oh wait, nevermind.
Post apparently didn’t get the memo that Greek Yogurt was so 2012, because the new Greek Honey Crunch variety of the popular Honey Bunches of Oats brand comes a year after the launch of Honey Bunches of Oats’ Fruit Blends. You might remember I thought the Fruit Blends were a bit underwhelming, and while I love me some Honey Bunches of Oats, I find myself rolling my eyes when it comes to adding Greek yogurt to the mix.
Seriously. I like thick and creamy Greek yogurt as much as anyone, but the foodie worship of the health food staple is almost as tiring as trying to keep up with the decrepid Greek economy. Can we just admit that Greek yogurt, like the Greek civilization itself, had its moment in the sun, but has now been supplanted by something else?
What makes this cereal unique, according to Post, is a dual yogurt granola cluster formula. Greek Yogurt granola and Greek “style” coated granola sit amidst the lightly sweetened whole grain flakes, with each serving coming in at 230 calories, 3.5 grams of fat (1 sat) and a whopping 33 grams of whole grains. The cereal also has 13 grams of sugar per serving.
We’re definitely looking at a granola-style cereal, with a high ratio of crunchy clusters and small toasted oat bits to larger flakes. The flakes, as they always are, display a prominent honey flavor. There’s something about the HBO flakes which is just superior to any other whole grain flake cereal. It’s as if they exhibit the perfect balance of crispness and sweetness, as well as toasted a symphony of grain flavors that other cereals just can’t match. With the granola, each bite of cereal feels complete, and like snacking on dry granola alone, one can down a few handfuls without even realizing it. It’s an especially dangerous but delicious scenario that’s hastened by the second helping of yogurt-covered oat clusters. The small Greek Yogurt clusters are sweet, crunchy, and have that pleasantly candy-like moutfeel about them. I enjoyed them, but wasn’t thrilled about the size. Man these buggers are small. While there are a few scattered Greek “style” monster-granola chunks, the granola bits covered completely by yogurt seem to come only in smaller iterations.
The cereal is much better dry than in milk. The more I eat cereal the more I’m convinced there’s a dividing line in terms of sugar grams and the ability to retain sweetness in milk. In this case, the 13 grams per 58 grams of cereal isn’t enough to really carry the honey flavor through the milk, while not enough sweetness is transferred to the milk to make the end-milk anything worth writing home about. I thought that both the flakes, as well as both kinds of granola clusters, lost their crunch when exposed to a moderate soak.
I really enjoyed dry-snacking on the new Honey Bunches of Oats Greek flavor, but I enjoyed it because, as Leandra so eloquently points out, HBO are “nearly the perfect cereal.” The flakes are great, the honey taste really does taste roasted, and there’s plenty of crunchy bunches to make every bite an adventure. But did the Greek Yogurt granola concept add anything? It didn’t taste like it. The yogurt clusters were good, but they tasted exactly like regular yogurt clusters in every other cereal, and what’s more, they were tiny in comparison to the yogurt clusters in, say, Basic 4. I admire HBO for developing a clean ingredient list which doesn’t feature any partially hydrogenated oils, but like most granola based cereals, the serving size seems meager when measured out.
If you like HBO, you’re going to like this cereal, but I’m not sure you’re going to be enamored with it. I, personally, prefer Honey Bunches of Oats with Cinammon Clusters. If you’re a true fan of Greek Yogurt, my guess is you’ll just be adding your favorite flavor of Honey Bunches of Oats to your favorite brand of Greek Yogurt.
Honey Bunches of Oats Greek Honey Crunch
- Price: $3.00 (Walmart)
- Ranking: 7/10
- Chances I’d Buy Again: 0%